AI-First
@Factory
We build systems that understand, learn, and act.
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Digital systems today are no longer self contained applications, they are components within highly interconnected ecosystems. Platforms, data sources, and user interactions interlock, creating new dependencies and evolving at high speed.
As connectivity increases, complexity grows. Information flows across multiple layers, loses its context, and is continuously reshaped. Processes that used to be clearly separated now overlap and require new forms of structure and intelligence.
The challenge is no longer to control individual systems, but to connect them in a way that makes the whole understandable, manageable, and capable of learning. This is exactly where Factory comes in, with a new generation of digital platforms built on a deliberate AI first principle.
AI-first web portals are the next step in the evolution of digital platforms. They no longer separate data, content, and user experience, instead they connect everything into a learning system.
Their architecture is built on three layers:
The result is platforms that do not simply inform in a static way, but continuously evolve, systems that understand, connect, and become smarter with every interaction.
GAIA
EXPERIENCE ENGINE
Understands user intent, connects data sources, and delivers answers in natural language.
GAIA DESK
KNOWLEDGE INTELLIGENCE LAYER
Identifies, links, and answers questions based on organizational knowledge.
AUTOPILOT
CONTENT AUTOMATION ENGINE
Automates content flows within a CMS: translations, structuring, SEO metadata.
Dolomiti Superski
Dolomiti Superski faced the challenge of making a large and complex knowledge archive on pricing rules, cancellation processes, and internal procedures accessible quickly and reliably.
GAIA Desk solves this by allowing employees to ask questions in natural language and receive immediate, precise, and traceable answers. Direct integration with the internal knowledge base and all relevant Dolomiti Superski interfaces ensures that information stays up to date at all times. Especially at points of sale, where rare and demanding cases arise, this creates tangible relief: less searching, greater clarity, and significantly faster decisions. The result is a workday that becomes simpler, safer, and more efficient for everyone involved.
Iceman
At the Ötzi Museum, GAIA guides visitors with an intuitive, dialogue based information service. Questions about the famous glacier mummy, the exhibition, opening hours, tickets, or the story of the discovery can be asked in natural language, and GAIA provides clear, easy to understand answers immediately. Thanks to its integration with the CMS and related interfaces, the chatbot’s knowledge is always kept up to date. At the same time, backend analytics show which topics are most in demand and help the museum refine the visitor experience in a targeted way.
The result is a modern, helpful companion through the exhibition, providing orientation, making knowledge accessible in a playful way, and sustainably enriching the museum visit.
Garda Trentino
With the chatbot GAIA, Garda Trentino provides a modern, dialogue based access point to the destination’s most important content. Guests simply ask questions in natural language and receive relevant answers immediately. The foundation is the Pimcore CMS, whose data is continuously updated via APIs, keeping GAIA current at all times. In addition, the backend offers detailed analytics showing what guests are really searching for and which topics are most in demand.
The result is a fast, intuitive information service that provides guidance in 13 languages, supports trip planning, and sustainably strengthens the destination’s service quality.
Kronplatz
At Kronplatz, Autopilot enables a completely new approach to multilingual content. Translations that used to be manual and time consuming are now generated automatically, fast, precise, and perfectly aligned with the website. Autopilot creates entirely new language versions, including suitable image descriptions and all SEO relevant metrics. All content is instantly available in multiple languages, without any intervention from the team. Guests get the information they are looking for immediately in their own language and experience the website as clearer, more intuitive, and more accessible than ever before.
Dolomiti Superski
Dolomiti Superski faced the challenge of making a large and complex knowledge archive on pricing rules, cancellation processes, and internal procedures accessible quickly and reliably.
GAIA Desk solves this by allowing employees to ask questions in natural language and receive immediate, precise, and traceable answers. Direct integration with the internal knowledge base and all relevant Dolomiti Superski interfaces ensures that information stays up to date at all times. Especially at points of sale, where rare and demanding cases arise, this creates tangible relief: less searching, greater clarity, and significantly faster decisions. The result is a workday that becomes simpler, safer, and more efficient for everyone involved.
Iceman
At the Ötzi Museum, GAIA guides visitors with an intuitive, dialogue based information service. Questions about the famous glacier mummy, the exhibition, opening hours, tickets, or the story of the discovery can be asked in natural language, and GAIA provides clear, easy to understand answers immediately. Thanks to its integration with the CMS and related interfaces, the chatbot’s knowledge is always kept up to date. At the same time, backend analytics show which topics are most in demand and help the museum refine the visitor experience in a targeted way.
The result is a modern, helpful companion through the exhibition, providing orientation, making knowledge accessible in a playful way, and sustainably enriching the museum visit.
Garda Trentino
With the chatbot GAIA, Garda Trentino provides a modern, dialogue based access point to the destination’s most important content. Guests simply ask questions in natural language and receive relevant answers immediately. The foundation is the Pimcore CMS, whose data is continuously updated via APIs, keeping GAIA current at all times. In addition, the backend offers detailed analytics showing what guests are really searching for and which topics are most in demand.
The result is a fast, intuitive information service that provides guidance in 13 languages, supports trip planning, and sustainably strengthens the destination’s service quality.
Kronplatz
At Kronplatz, Autopilot enables a completely new approach to multilingual content. Translations that used to be manual and time consuming are now generated automatically, fast, precise, and perfectly aligned with the website. Autopilot creates entirely new language versions, including suitable image descriptions and all SEO relevant metrics. All content is instantly available in multiple languages, without any intervention from the team. Guests get the information they are looking for immediately in their own language and experience the website as clearer, more intuitive, and more accessible than ever before.
